Yeongju, Gyeongsangbuk-do · Food and wellness festival

Yeongju Punggi Insam Festival

October 3–11, 2026

Dates
October 3–11, 2026
Hours
10 a.m.–8 p.m.
Admission
Free admission; some programs cost extra
Specialty
Fresh and processed Punggi ginseng
Venue
Namwoncheon Stream and Punggi Insam Park
Address
240-1 Seongnae-ri, Punggi-eup, Yeongju-si, Gyeongsangbuk-do
Naver MapGoogle MapsOfficial English visitor guide
Fresh Punggi ginseng displayed during the festival
Photo: Korea Tourism Organization
AROUND THE FESTIVAL

Plan a few nearby stops

Traditional marketBonghwa · Every five daysBonghwa Permanent MarketThis nearby market has permanent shops and a larger market day on dates ending in 2 and 7.View market details Ginseng marketAcross central PunggiPunggi Ginseng MarketBrowse fresh roots and processed products from local growers beyond the temporary festival stalls.View details Historic academyFor a half-day detourSosuseowon Confucian AcademyVisit Korea’s first private Confucian academy, part of the UNESCO-listed Seowon sites.View details
PLAN YOUR VISIT

Leave room for the market

Start at Namwoncheon

Review the performance schedule first, then move through the food, sales, and activity zones along the stream.

Try a workshop

Ginseng peeling and traditional preparation programs may have limited sessions. Check the day’s schedule when you arrive.

Buying ginseng

Ask about product grade, weight, and origin before comparing fresh roots, red ginseng, and processed items.

ABOUT THE FESTIVAL

Punggi ginseng at harvest time

At a glance

Yeongju celebrates Punggi ginseng with food, traditional ceremonies, exhibitions, shopping, and hands-on programs along Namwoncheon Stream.

Why Punggi

Punggi is one of Korea’s major ginseng-growing areas. The festival takes place in October, when the fresh harvest reaches the market.

Before you go

Admission is free. Selected programs may charge a separate fee, and daily performance times can change.