Yesan, Chungcheongnam-do · Market and food festival
Yesan Market Samguk Festival
October 22–25, 2026
- Dates
- October 22–25, 2026
- Hours
- 10 a.m.–8 p.m.
- Admission
- Free
- Venue
- Yesan Permanent Market
- Address
- 2 Yesansijang-gil, Yesan-eup, Yesan-gun, Chungcheongnam-do
Plan a few nearby stops
Traditional marketYesan-gun · Daily marketYesan Permanent MarketThe permanent market is the main festival venue and operates beyond traditional five-day market dates.View market details Literary siteFor a separate stopChusa Memorial HallLearn about calligrapher Kim Jeong-hui and see the landscape connected to his birthplace.View details Lake walkBest near sunsetYedangho Suspension BridgeWalk the long lake bridge and nearby paths after visiting the market.View details
Hotels near the festival
Yesan Market and central Yesan-eup
View staysEat your way through a century-old market
Begin with the three themes
The festival name connects three local staples: rice soup, noodles, and chrysanthemums.
Use the market as your base
Food, performances, exhibits, and activities are centered on Yesan Permanent Market.
Expect meal-time crowds
Arrive before the busiest lunch and dinner periods if you want time to compare stalls.
Ten festival years and a century of Yesan Market
At a glance
The Samguk Festival combines market food, chrysanthemums, performances, dance, theater, exhibits, and local creators in central Yesan.
Why Samguk
The name groups three parts of the festival’s identity: gukbap rice soup, guksu noodles, and gukhwa chrysanthemums.
Before you go
The 2026 festival runs October 22–25 from 10 a.m. to 8 p.m. Admission is free; food purchases cost extra.
