Pyeongchang, Gangwon-do · Literature and buckwheat festival
Hyoseok Cultural Festival
September 4–13, 2026
- Dates
- September 4–13, 2026
- Hours
- 10 a.m.–5 p.m.
- Festival entry
- Free
- Literature train
- Separate fee applies
- Venue
- Hyoseok Culture Village, Bongpyeong
- Address
- 157 Ihyoseok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do
Plan a few nearby stops
Traditional marketPyeongchang-gun · Every five daysPyeongchang Daehwa MarketThis traditional market opens on dates ending in 4 and 9 each month.View market details Literature museumStart hereLee Hyo-seok Literature MuseumLearn about the writer and the story that made Bongpyeong’s buckwheat fields famous.View details Literary landscapeBest in daylightHyoseok Moonlight HillWalk through a landscaped setting inspired by Lee Hyo-seok’s life and fiction.View details Hotels near the festival
Bongpyeong and Pyeongchang
View staysPair the fields with the story behind them
Visit the museum first
The landscape makes more sense after a short introduction to Lee Hyo-seok and his best-known work.
Check field conditions
Buckwheat bloom varies with weather. Review the latest festival photos before choosing your visit date.
Expect country roads
Wear comfortable shoes and allow extra time for traffic around Bongpyeong on peak weekends.
Bongpyeong turns literature into a landscape
At a glance
Hyoseok Cultural Festival combines buckwheat fields, literature, local food, performances, and village programs in the setting associated with writer Lee Hyo-seok.
Why buckwheat
Lee Hyo-seok’s celebrated story “When Buckwheat Flowers Bloom” is set around Bongpyeong, linking the village landscape to modern Korean literature.
Before you go
The 2026 festival runs September 4–13 from 10 a.m. to 5 p.m. Festival entry is free; the literature train and selected activities cost extra.
